A CES bullshit detector: What tech trends really matter

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

But guidance is at hand for any brand custodian who is overwhelmed by the big screens, bright lights, and complex terminology. Shelly Palmer – CEO of The Palmer Group, a strategic advisory, business development, and creative-services firm &ndas

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