As the advertising-agency business meets the challengesof a powerful digital ecosystem, the intrusions of consultancies and publishers into the marketing space, and an increasing lack of public confidence in the storied profession, Marla Kaplowitz has...
4A's Kaplowitz champions agencies, new "advertiser assurance"
The 4A's (American Association of Advertising Agencies) is seeking to find new ways of helping agencies, and their clients, progress in a rapidly-changing marketing universe.
