4A's Kaplowitz champions agencies, new "advertiser assurance"

The 4A's (American Association of Advertising Agencies) is seeking to find new ways of helping agencies, and their clients, progress in a rapidly-changing marketing universe.

As the advertising-agency business meets the challengesof a powerful digital ecosystem, the intrusions of consultancies and publishers into the marketing space, and an increasing lack of public confidence in the storied profession, Marla Kaplowitz has...