4A's Kaplowitz champions agencies, new "advertiser assurance"

The 4A's (American Association of Advertising Agencies) is seeking to find new ways of helping agencies, and their clients, progress in a rapidly-changing marketing universe.

As the advertising-agency business meets the challenges of a powerful digital ecosystem, the intrusions of consultancies and publishers into the marketing space, and an increasing lack of public confidence in the storied profession, Marla Kaplowitz has a crisp vision of the future.

Marla Kaplowitz, president/CEO, 4A's

"We will be the champion our industry deserves, championing creativity. We will be the business partner that our members can unfailingly rely upon to help the success of their businesses," Kaplowitz, the president/CEO of the 4A's (American Association of Advertising Agencies), told delegates at its 2018 Accelerate conference in Miami Beach.

As...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands