23andMe and iHeartMedia enjoy branded podcast success

23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.

In March 2019, iHeartMedia launched the second season of “Spit” – a podcast it created in partnership with 23andMe, a company that provides genetics and ancestry tests.

Hosted by writer/comedian Baratunde Thurston, this audio series examines “the very meaning of identity” through conversations with celebrities, business leaders, and experts from various scientific disciplines.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands