23andMe and iHeartMedia enjoy branded podcast success

23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.

In March 2019, iHeartMedia launched the second season of “Spit” – a podcast it created in partnership with 23andMe, a company that provides genetics and ancestry tests.

Hosted by writer/comedian Baratunde Thurston, this audio series examines “the very meaning of identity” through conversations with celebrities, business leaders, and experts from various scientific disciplines.

By way of illustration, previous installments have featured:

  • country star Tim McGraw, Tracey Brown, CEO of the American Diabetes Association, and Julia Hu, CEO/co-founder at Lark Health, an enterprise that uses artificial intelligence to prevent and manage chronic diseases;
  • musician John Legend talking to Anne Wojcicki, the...

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