With algorithm changes, high profile data breaches and new platforms galore, is the promise of social media coming to an end? No, but marketers must come to terms with adapting to constant change, according to Jan Rezab, co-founder of social media analytics company Socialbakers.
Although drops in paid and organic reach on Facebook are hitting many brands hard, Rezab’s advice is not to panic.
“If you're a marketer making decisions, what (drops in paid reach) tell you doesn't mean that you should advertise less on Facebook. It means, on the contrary, that most brands need to still double up on...