Evcat Himaya: Natural disaster prevention

Insurance company, Compagnie d'Assurance Transport, turned public discontent into positive debate in Morocco.

Campaign details

Brand: Compagnie d'Assurance TransportBrand owner: Compagnie d'Assurance TransportAgencies: TNC - The Next Click, MediamaticMarket: MoroccoIndustries: InsuranceMedia channels: Events & experiential, Social mediaBudget: 500k - 1 million

Executive summary

From January 2020, the guarantee against the consequences of catastrophic events became mandatory in Morocco in insurance contracts covering damage to property or civil liability due to physical and property damage to third parties. With the announcement of the decree implementing law 110-14 establishing this mandatory guarantee, Moroccans began to make known their mass discontent on social...

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