Evangelischer Regionalverband Frankfurt am Main: Kidnapping Charity

The Frankfurt Protestant Church (Evangelischer Regionalverband Frankfurt am Main) sought to inspire Frankfurt businesses to support its 11 Youth Centers that help up to 800 young people in crisis situations each day.

Evangelischer Regionalverband Frankfurt am Main: Kidnapping Charity

OgilvyOne worldwide GmbH


Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: Launched November 2008

Product Description: Youth social work

Advertiser/Client Name: Evangelischer Regionalverband Frankfurt am MainMedia Channels: Direct MailWebsite: www.ogilvy.de


Marketplace Challenge:

The Frankfurt Protestant Church is running eleven Youth Centres in Frankfurt neighbourhoods, helping up to 800 young people in a crisis situation every day - but on a very tight budget. How can we inspire Frankfurt companies to get involved in our youth social work?

Target audience:...

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