The author from Harris Interactive discusses copy testing on-line, compares the results with other techniques and concludes that testing online demands high levels of control and understanding, and under these circumstances, is a viable option for evaluating marketing communications for all types of media.
Evaluating Marketing
Communications Online
What you should know
Marianne FoleyHarris Interactive
The promise of technology as applied to
research is richly illustrated by the issues and resolutions
surrounding communications' testing online.
There are...
