Evaluating cross-channel communications

Tony Regan

Tony Regan, founding partner of Nylon (WPP’s specialist communications planning business), reviews cross-channel research from a planner’s point of view.

Data management
United Kingdom
Media data sources
Media research theories & ideas
Channel planning, media mix selection
Integration strategy
Theories & ideas of media planning

Evaluating Cross-Channel Communications

Tony Regan Nylon

In the past two years, communications planning has moved centre-stage in clientagency discussions, and is the focus of effort in agencies of all disciplines. Many issues remain...

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