Evaluating advertising effects on brand perceptions: incorporating prior knowledge
Jenni Romaniukand Emma NichollsEhrenberg-Bass Institute, University of South Australia
INTRODUCTION
Assessing the effect of advertising expenditure is an activity...
Jenni Romaniukand Emma NichollsEhrenberg-Bass Institute, University of South Australia
INTRODUCTION
Assessing the effect of advertising expenditure is an activity...
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