Evaluating a Post-Buy Analysis

Determining the potential value of advertising is a decision of crucial importance to the largest or smallest campaign.

Evaluating a Post-Buy Analysis

John Olson and Ross CurrieMediaMixNet, Inc.

For most purchases of a tangible product, a buyer is able to examine the product before accepting it. They can punch it, toss it, try to break it, look at it from different angles and be sure it is free of defects.

For services and other intangibles it's not so easy to be a responsible purchasing agent. When making a commitment to buy a service to be performed in the future, it's important to have a clearly stated statement of expectations, guarantees for delivery of expected value...

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