A range of email campaigns from Proximity London drove long-term customer "love" for Eurostar, and won silver in the digital direct category at the 2006 DMA Awards.


Proximity London


Derrin Stent, Brand Guardian/Copywriter Nicola Rogers, Brand Guardian/Art Director Alastair Ames, Group Account Director Reuben Turner, Copywriter Max Kostin, Designer Jamie Owen, Designer Andy Hepburn, Copywriter Maylis Garros, Account Executive


We used digital to build long-term love of Eurostar, as opposed to short-term sales, by delivering regular “hits of pleasure”. Overall, we achieved 93.5% deliverability rate, generating an ROI of 8:1: Eurostar's most successful digital campaign ever.


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