Eurostar – Lonely Businessmen’s Wives

Eurostar wanted to convince die-hard business flyers from Brussels to London to take the train. It based its campaign on the fact that this group often attach a certain status to flying, and aimed to convince them that there were rational reasons for travelling via Eurostar.
  

Eurostar – Lonely Businessmen's Wives

Agency name: TEQUILA\Agency.com Client name: Eurostar Category: Trial Country: Belgium

BACKGROUND

The Task

Convince die-hard business flyers from Brussels to London to take the train with Eurostar.

Market...

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