Eurostar - Learning to Fly: the difference an idea made to the relaunch of Eurostar in 2003

This novel case study demonstrates how communication capitalised on Eurostar’s 20-minute reduction in journey time to reposition the brand.
Agency: TBWA\London, Manning Gottlieb OMDAuthors: Greg Nugent, Jon Gittings and Neil Dawson

Eurostar

Learning to Fly

The difference an idea made to the relaunch of Eurostar in 2003

INTRODUCTION

This study will demonstrate how a disruptive idea can maximise the...