Eurostar - Learning to Fly: the difference an idea made to the relaunch of Eurostar in 2003
Greg Nugent, Jon Gittings and Neil Dawson
This novel case study demonstrates how communication capitalised on Eurostar’s 20-minute reduction in journey time to reposition the brand.
| Agency: TBWA\London, Manning Gottlieb OMD | Authors: Greg Nugent, Jon Gittings and Neil Dawson |
Eurostar
Learning to Fly
The difference an idea made to the relaunch of Eurostar in 2003
INTRODUCTION
This study will demonstrate how a disruptive idea can maximise the...
