Eurostar - Intelligently confronting uncomfortable truths

This campaign for Eurostar sought to increase its share of business travel to Paris or Brussels from the UK.
Agency: TBWA\LondonAuthor: Michael Davidson

Eurostar – Intelligently confronting uncomfortable truths

Michael Davidson

This is a story about how a clinical psychologist called Mr Armstrong helped Eurostar to rock the business elite's belief that flying is a more glamorous way to travel than the train, without shooting itself in the foot.


John Wanamaker, the owner of a Philadelphia department store, is quoted in 1876 as saying “When a customer enters my store, forget me. He is King.”

Thus giving the world (albeit modified over time to give a crisper sound bite) the business...

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