Eurostar - How Mr JetSet made Eurostar mean business

The new Mr JetSet campaign for Eurostar in 2004-05 aimed to build on the success of the 2003 relaunch.
Agency: TBWA / LondonAuthors: Neil Dawson

Eurostar – How Mr JetSet made Eurostar mean business

INTRODUCTION

This is the story of a comic character called Mr JetSet and his impact on Eurostar's performance in the short-haul business travel market. It follows...