Eurostar - Around the Corner (Belgium)

Eurostar’s objective was to create awareness about its new travel time. The 1H51 travel time was dramatised by bringing the London experience literally to the doorstep of the Belgian public.

Eurostar – Around the Corner (Belgium)

Agency name: McConnells Fusion Client name: Eurostar Category: Innovative Idea or Conceptx

BACKGROUND

Eurostar is the high-speed train between Brussels and London. On November 14th 2007, Eurostar reduced its travel time from 2h11 to 1h51.

London faces fiercer competition as a city trip destination:

  • Low fare airlines bring other European cities within reach: Barcelona, Lisbon, Budapest, Istanbul...

  • London is a very expensive city: hotel and restaurant prices are the highest in Europe. More and more Belgian travelers opt for other, cheaper destinations.

  • London is perceived as hard to...

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