Building brands that matter: The sweet spot between trust and dynamism

This report looks into the roles of trust and dynamism in appealing to consumers, as the combination of trust and dynamism make the future purchase index more than double, when compared to brand trust alone.

Building brands that matter: The sweet spot between trust and dynamism

Think about all the companies that populate our planet – and about the enormous proliferation of brands and products over the past few decades. Unilever alone sells goods under...

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