European marketers least concerned by impact of data privacy on 2023 strategies

Most marketers view data privacy and ethical internet as likely to impact their 2023 strategies.

Marketers in Asia Pacific and North America are most likely to believe that data privacy and calls for a more ‘ethical internet’ will significantly impact their marketing strategy in 2023, as revealed by the latest WARC Marketer’s Toolkit data. 

Globally, data privacy (39%) is ranked by advertisers as the third most important issue likely to affect their 2023 strategies, after the economic recession (63%) and sustainability and climate change (40%). 

Almost 90% of marketers from North America expect data privacy to impact their planning, against the backdrop of data regulation patchworks which have sprawled exponentiallyover the...

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