Unilever (Home care)

This Company Profile from Euromonitor provides key details and analysis of Unilever’s global home care operations.
  • With a clear growth strategy, a sharpened portfolio and strong execution, Unilever’s home care segment has achieved price-led growth, particularly in emerging countries.
  • Increasingly urbanised countries like India and China, where Unilever is a market leader, are proving central to the growth of the global home care category, and therefore a key strength of the company.
  • The company is investing in its e-commerce channels, through which category sales grew 70% during the pandemic; e-commerce and digital innovation are crucial to driving millennial and Gen-Z consumption....

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