Reckitt Benckiser (Consumer health)

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser in the global consumer health category.
  • The UK and US are the company’s main markets, where it is leveraging brand loyalty to expand product portfolios.
  • In the aftermath of COVID consumers are interested in concern-based, preventative products; Reckitt Benckiser is focusing on this area for product development.
  • The company has released a new sustainability strategy, including sustainable revenue goals and an intent to make a 50% reduction in the company’s carbon footprint....

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