Mondelez International Inc (Snacks)

This Company Profile from Euromonitor provides key details and analysis of Mondelez International in the global snack category.
  • Snacking during pandemic lockdowns had a positive effect on Mondelez, which has also seen an increase in impulse purchases as the health crisis recedes.
  • While the company is looking to focus on growing its share of the core snacking categories, Mondelez also wants to build out its offering within the biscuits and baked snacks segment with a broader range including cakes and pastries.
  • The company is making strategic acquisitions and leveraging its famous brands to accelerate growth.
  • In order to expand its media footprint and personalising offer, Mondelez is looking to invest in its digital, experiential and consumer need-orientated marketing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands