Kao Corp (Tissue and hygiene)

This Company Profile from Euromonitor provides key details and analysis of Japan-based manufacturer Kao Corp in the tissue and hygiene category.
  • The company retained sixth position in the global tissue and hygiene ranking by value in 2018 – the company aims to expand globally through its vision for 2030, while continuing to derive its sales growth from market momentum and market share.
  • Kao’s premium products in China continue to see strong demand, but more players are entering the segment, which can be attributed to Chinese households drawing on the incomes not just of parents but also both sets of grandparents to spend on children.
  • Kao is localising its products to suit the needs of local consumers – in tropical countries, like...

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