Johnson & Johnson Inc (Beauty and personal care)

This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson in the beauty and personal care category.
  • After a difficult 2020, Johnson & Johnson saw a rebound in 2021 aided by its vigorous skin care business.
  • The company remains a leader in the baby care category. An important future development will be the controversial reformulation of J&J’s baby powder into a corn starch-based product, which has big implications for trade in APAC.
  • The anticipated spin-off of J&J’s consumer health division will allow for more focus on key brands such as Listerine, Neutrogena and Band-Aid, as well as a pivot towards the premium product space....

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