Henkel AG & Co KGAA (Household and domestic)

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGAA, the fourth-largest player in the global home care market.
  • Western Europe remains the brand’s key revenue market as performance in North America declined for the fourth year in a row; while Henkel lacks presence in Asia Pacific, it is well positioned to grow into the developing markets of Eastern Europe, the Middle East and Africa.
  • As global supply chain issues impact the company’s growth outlook, Henkel has invested in a new business unit to develop an e-commerce strategy.
  • Henkel’s Purposeful Growth Agenda details new sustainability targets, including switching to renewable energies and looking for packaging solutions in the circular economy.
  • The brand will be significantly impacted by its decision...

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