Heineken NV (Beer and cider)

This Company Profile from Euromonitor provides key details and analysis of Heineken, the Amsterdam-based brewer.
  • Following its post-pandemic recovery, a European cost-of-living crisis poses a new threat for the beer industry as disposable incomes are squeezed.
  • Heineken is expanding, using acquisitions to reach into key markets such as South Africa and India, as well as augmenting its product range to enter the RTD space.
  • The company has been developing its DTC sales and delivery capabilities, and has even ventured into the metaverse to launch Heineken Silver, a lower ABV, less bitter drink, with the aim of appealing to younger adults....

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