- The US is Bayer’s largest market, accounting for 35% of its sales, where it has performed well in growth terms since 2017.
- Vitamins and dietary supplements (VDS) remain the company’s largest category, in evidence that consumers are still concerned about health supplements in the aftermath of COVID.
- The company has acquired several brands in the e-commerce VDS space, investing in post-COVID trends towards the category and media space....
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