World Health and Wellness Company Strategies Part II: Growth Platforms

This report provides part 2 of an overview of world health and wellness company strategies, examining multinationals' acquisitive activities and product strategies, industry challenges, brand growth platforms and regulatory challenges.
  • Multinationals adopt various product strategies to grow their health and wellness businesses as selling health, sustainability and emotion are all blended in the product.
  • One brand can grow under free from, organic and fortified/functional, though unique positioning will attract attention and win trust.
  • Probiotic products and energy drinks face a great number of challenges as manufacturers need to move ahead of the regulations and fully understand the implications and impact on any move.
  • The health and wellness market will continue to be fragmented and developed markets will continue to see more active innovation and development at the...

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