World market for alcoholic drinks

Euromonitor reports on the global alcoholic drinks markets.
  • Overall, the global alcoholic drinks market is characterised by slowdown and normalisation following the shock of the pandemic; momentum will be driven in APAC by China, as the country experiences a belated bout of ‘revenge conviviality’ following the end of lockdown.
  • In beer, premium varieties are set to continue slowing down, while economy lager is predicted to benefit from affordability concerns in a cost-of-living crisis; however, premiumisation remains a major trend across the industry.
  • While a pandemic-driven spike is fading, the category’s e-commerce sales are gradually catching up with other key industries....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands