- Overall, the global alcoholic drinks market is characterised by slowdown and normalisation following the shock of the pandemic; momentum will be driven in APAC by China, as the country experiences a belated bout of ‘revenge conviviality’ following the end of lockdown.
- In beer, premium varieties are set to continue slowing down, while economy lager is predicted to benefit from affordability concerns in a cost-of-living crisis; however, premiumisation remains a major trend across the industry.
- While a pandemic-driven spike is fading, the category’s e-commerce sales are gradually catching up with other key industries....
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