Voice commerce: Turning an industry upside down

An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
  • Appliance manufacturers are gathering and harnessing huge amounts of data, giving them unprecedented insights into consumers’ lives.
  • With the rise of smart speakers and a new way for consumers to order online, big brands have seen their leading market positions being jeopardised – smart speakers usually present consumers only with a limited and curated choice of products.
  • Conversational commerce and voice commerce in particular are set to disrupt the home laundry industry from detergents to appliances.
  • With voice assistants being integrated into almost everything, consumers will be able to shop by just asking, which will shift the focus away from...

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