Toys and games global industry overview

Provides an overview of the global toys and games industry, examining the global outlook, leading companies and brands and top five trends shaping the industry.
  • Collectables see growing influence in traditional toys, however the collectable market is likely to eventually reach a peak as children move on to new play styles.
  • Emerging markets lead global toys and games growth, as a growing middle class will boost traditional toy spending, while mobile proliferation will lead to higher video game sales.
  • The immediate success of the Nintendo Switch is likely to further the shift from traditional toys to video games.
  • The closure of Toys “R” Us stores, while sudden, was not altogether unexpected given traditional toy stores’ prolonged market share loss and hypermarkets,...

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