The sugar backlash and its effects on global consumer markets – executive briefing

This report sets out key issues for food and drink manufacturers as anti-sugar sentiment rises, driven by health concerns and health campaigners.
  • As concern over the impact of sugar on health rises, health campaigners are demanding action, and governments are likely to regulate and tax sugar more.
  • Companies have responded by launching lower calorie versions of products, using different sweeteners and creating smaller portion sizes.
  • Anti-sugar feeling is likely to continue, with consumers paying greater attention to labels and preferring natural sweeteners such as stevia and monk fruit....

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