The evolution of plant-based: Eating and beyond

Examines how plant-based alternatives are spreading beyond the food industry, what consumers are looking for, and how producers are meeting customer interests.
  • The number of plant-based SKUs continues to grow, including in the food category, but beauty and personal care leads the pack with a strong reaction against ‘artificial’ products.
  • An important trend is the growing synonymity between plant-based and ‘not artificial’ – this is particularly true in the beverage market, for example, with a revolution in plant-derived energy drinks.
  • Concerns about the efficacy of plant-based home care products have not diminished demand, and innovative solutions, such as probiotics, may offer a solution for the category....

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