Spirits in Western Europe

A regional overview of spirits in Western Europe with country snapshots and an analysis of leading companies and brands in the segment.
  • Total volume sales of spirits in Western Europe posted a slightly positive CAGR of 0.2% over the review period 2013-2018.
  • The premiumisation trend in much of Western Europe, rising popularity of locally- produced spirits and the emergence of craft distilleries offering new propositions and flavours are key drivers of the development of craft spirits in Western Europe.
  • Other spirits such as pastis in France and korn in Germany, along with brandy and cognac, suffer from perceptions of being old-fashioned, lack of innovation and low appeal among the young, posting declines in most markets.
  • Diageo and Pernod Ricard,...

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