Search for a better mood: Health beverages thriving in the Nordics

Analysis of health beverages in the Nordic soft drinks market.
  • The pandemic saw an increase in the volume of beverages sold in the region’s wellness segment.
  • The worsening economic situation and war in Europe are affecting European consumers, and more products are being launched with relaxing and calming claims; alternatively, health drinks have seen lower price rises than in other categories.
  • The functionality of drinks is important to Nordic consumers; energy drinks and beverages containing health foods (such as ginger and turmeric) have become popular around related usage occasions....

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