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Multicultural Beauty: benefiting from diversity

This report examines how brands are segmenting offerings on the basis of ethnic and cultural needs, and asks what are the challenges, and do regional players with an understanding of local market dynamics have an advantage over multinationals.
  • Ethnic & minority groups
  • Multicultural marketing (US)
  • Marketing to women
  • Cosmetics, beauty aids
  • Fragrances, perfumes
  • Skin care, sun protection
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