How Apple and other electronics companies are managing inflation

Explores how electronics manufacturers are responding to rising global inflation.
  • Although supply chain imbalances and inflation are being felt globally, the Eurozone is facing a particularly difficult period, with its manufacturers worrying about likely energy disruption from Russia.
  • Strategies include preventing rising prices by reusing old designs and offering affordable models, or alternatively masking price hikes with new features and technology.
  • The need to generate profit may also push manufacturers towards new service-based business models, or see them double down on practices such as skimming on accessories....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands