Five digital shopping trends surging due to the coronavirus

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
  • The growth of e-commerce was an established trend long before COVID-19 was declared a global pandemic.
  • Even so, this period will likely have one of the most long-lasting impacts on this channel’s long-term trajectory as more consumers turn to digital channels to shop and execute purchases.
  • Concerns over virus transmission led retailers and foodservice operators to adopt more aggressive “contactless” options, which impacted areas ranging from payments to ordering to delivery.
  • Robots have been in the spotlight as businesses attempt to reduce human-to-human contact....

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