Eight trends in African navigation

Looks at eight trends in African innovation including sustainability, going rural and creative paying systems.
  • Across all consumer industries, innovation on the continent is seeing new products and services being offered, many addressing the challenges the continent faces and finding ways to work around them.
  • Local means not just tapping into the resources potentially available on the continent, but on the skills and ideas of its people, from local ingredients and fabrics to cultural tastes.
  • With high mobile phones usage on the continent, companies are creating efficiencies, sharing knowledge and expanding into new markets and product categories.
  • One success story in Africa is the small business, with an entrepreneurial spirit gripping many young people, who...

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