Eco Worriers: Global Green Behaviour and Market Impact - Executive Briefing

This report explores changing attitudes towards the environment - and how attitudes towards 'green' issues impact on brands.
  • The pressure for more environmentally friendly business practices comes from three main sources: government regulation, campaigning by NGOs, and the interest of individual customers.
  • 'Green' priorities when choosing products varies by county as attitudes are shaped by the local environment, food scares and ethical issues.
  • People continue to be more concerned about price and quality than green issues, and the economic downturn has turned people away from premium and organic products....

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