Consumer health global industry overview

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
  • Conventional boundaries that have separated consumer health products from adjacent industries are increasingly blurred, providing opportunities for producers but also opening up the industry to competition from foods, beauty products, pharmaceuticals and apps.
  • As consumers rebel against a one-size-fits-all approach to health products, smaller, enterprising companies have rushed to fill the void by introducing diagnostic-infused offerings tailored directly to the customer.
  • Consumers are not looking online for just e-commerce, but also as an essential medium to support their health goals.
  • Consumers are increasingly demanding products that meet all of their needs at once, whilst middle-income consumers are...

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