Competitor strategies in packaged food

Looks at the competitive environment in packaged food, alongside business strategies and how to compete for consumers' hearts and minds in this sector.
  • Globally, the top five packaged food companies account for under 10% of sales, and though this is a fragmented market, the leaders’ strategies have seen sustained competitive success.
  • Key packaged food companies are increasing their health and wellness credentials in order to better meet developing consumer tastes; a key example is market leader Nestlé, which sold its US confectionery business in January 2018.
  • Many consumers now feel that their food purchases are an important part of their environmental footprint, and that their choices can make a real difference, as such, food companies have had to respond.
  • In-house...

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