Coffee in Asia Pacific

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
  • Similar to Western Europe, the influence of speciality coffee shops and the increasing appeal of fresh coffee has led to the growth of fresh coffee in retail channels.
  • Japan continues to be the leading market for coffee, due to wide availability of instant coffee in sachet packaging and fresh coffee appealing to consumers with busy lifestyles.
  • Despite Nestlé dominating the coffee market in Asia Pacific, local players such as Kapal Api Group from Indonesia pose competition due to their increasing marketing efforts and extensive distribution network.
  • Both fresh and instant coffee is set to grow over the...

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