Chocolate confectionery in the US

Data and analysis from Euromonitor on the United States’ chocolate category.
  • The ongoing cost-of-living crisis is shaping US shopping behaviour, with some consumers turning to cheaper products and others buying more decadent chocolate less regularly.
  • Brands are adapting their front-end retail designs in order to recover lost impulse purchases.
  • Premiumisation goes beyond price in the chocolate category; both Mondelez and Mars are investing in more impressive sustainable offerings to command greater market share.
  • Chocolate manufacturers are innovating in technology, adjusting ingredient lists and engaging with agricultural partners to offset volatile sugar and cocoa supply chains....

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