- Competition in the beauty industry now extends beyond its conventional borders to include pharmaceutical and food and beverages players; it also includes products with ‘clean’ labels, ethical credentials and sustainable sourcing.
- Smart technology is standardising personalised beauty solutions; as smart devices and app-based diagnostics become ubiquitous, consumer expectations will shift as personalisation becomes easier.
- E-commerce was the fastest growing retail channel over 2011-2016, which is emboldening beauty brands of all sizes to operate online in novel ways, notably social selling and subscription boxes.
- Four growth opportunities are: premium beauty in North America; skin care and colour cosmetics...
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