Baby Boomers: Consumers in their golden years

Reviews the global demographic setup, income and key traits of Baby Boomers, while giving insights and examples into what businesses can do to target this consumer segment.
  • Globally, Baby Boomers will live longer than their predecessors, meaning their influence will continue to remain strong in the coming years.
  • Baby Boomers in developing markets are often lagging significantly behind their western counterparts in terms of incomes, health and life expectancy, which means businesses need to have granular approaches when targeting Baby Boomers globally.
  • Health, family and relationships are important priorities for Baby Boomers, as they adopt healthy lifestyles and tend to seek activities, products and services that help them stay healthy and active for longer.
  • Baby Boomers are mature consumers who want to spend their...

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