Euromarket Design, Inc.: Crate & Barrel 1998 Print Ads campaign

Rebecca Stanfel

In October 1998 Euromarket Design, Inc. launched an advertising campaign for Crate & Barrel, its chain of housewares and furniture stores.

Euromarket Design, Inc.: Crate & Barrel 1998 Print Ads campaign

Rebecca Stanfel

OVERVIEW

In October 1998 Euromarket Design, Inc. launched an advertising campaign for Crate & Barrel, its chain of housewares and furniture stores. With an estimated budget of $3.5 million, Chicago-based ad agency McConnaughy Stein Schmidt Brown (MSSB) created a visually striking print campaign that appeared in national publications and regional magazines. While most of Crate & Barrel's previous advertising had focused on selling individual products, the new campaign attempted to burnish Crate & Barrel's overall brand image and distinguish the company from its various rivals. Although the market...

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