In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, advertising? How did this differ by age from 21-65 years? How did it differ by country between the United Kingdom, Ireland, France, Germany and Spain? Four years later, the project assessed what had changed.


Exploring the impact of global insecurity and uncertainty on men

Nick Johnson Evo Research and ConsultingChristene McCauley Diageo

What's Changed Since 1999?


Economic fears (see Figure 1.) are leading to increasing conservatism and extremism....

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