Spa: Adopt a mod

La SPA (Société Protectrice des Animaux), a French animal association, promoted its brand and mission by hijacking a video game to feature real cats that were up for adoption.

Campaign details

Title: Adopt a Mod - SPABrand: SPAProduct: Adopt a ModIdea: Havas PlayCountry: France

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessEuropeNon-specificAdults (26-55)Middle The budget is 17,000 euros excluding tax. No budget was spent on public relations or media. The entire budget was spent on creative, production and management costs (around 33% each).The main result: several dozen streamers played this new version of the game and raised awareness about abandonment in their community. And above all, cats modeled...

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