Orange: Women's football

Orange, France's leading telecommunications provider, gained strong attribution in the media after creating a CSR brief to tackle the prejudices against women's football.

Campaign details

Title: Women's footballBrand: OrangeProduct: CSRIdea: MarcelCountry: France

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
DigitalTwitter/ Facebook / Instagram / Youtube / L'Equipe / Foot Mercato / Bein Sport26/06/202320/07/20231France

Relevance for Creative Strategy

Orange is the leading telecommunications provider in France and a historical sponsor of French football. As a former public service, its mission has always been to unite people. However, while Orange equally supports both the men's and women's national football teams, women's...

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